UIQ is a Korean brand born within the biotechnology laboratory Genome & Company, a world pioneer in the skin microbiome.

Founded in 2015, Genome & Company is the first company in Asia to have received the “Microbiome Friendly” certification from the Labskin UK laboratory, thanks to its cutting-edge research on the skin's bacterial flora.

UIQ embodies a new generation of skincare: beauty through microbiome science, an approach that aims to restore the skin's natural balance by strengthening its "good bacteria".

The science of the microbiome

The skin is home to more than 100 trillion microorganisms, a living ecosystem that protects, hydrates and balances the skin.

When it is disrupted (stress, pollution, excessive skincare...), the skin loses its radiance, becomes sensitive or prone to acne.

UIQ takes action at the source:

• CutiBiomeTM – patented ingredient derived from natural strains of the skin microbiome.
→ Strengthens the skin barrier, hydrates and protects against external aggressions.

• ReliefBiomeTM – a soothing complex based on probiotics and prebiotics.
→ Soothes irritations, regulates sebum and helps sensitive or acne-prone skin.

These ingredients are derived from Korean biotechnology, used in vegan, clean, fragrance-free and silicone-free skincare, and dermatologically tested.

Brand philosophy

UIQ is based on three pillars:
• Origin – returning to the skin's natural and pure state.
• Balance – restore the balance of the skin microbiome.
• Awakening – revealing healthy, strong and radiant skin.